A Good Life 2030. Changing narratives for a thriving future.
2023
The brief: Envision the year 2030 as a positive, fulfilling future people can look forward to – and shape themselves. This means transform the narrative of a negative feared future into a positive, green vision.
A poster featured in the Good Life 2030 exhibition at the Tate Modern in London as part of the Earth Day Advertising Summit by Purpose Disruptors and Creatives for Climate.
Our poster jumps ahead even further in time, to an exhibition held in June 2712. Artifacts were found that determine the moment in history when mankind changed its destiny. In the center of the poster, you see a ceramic vase, showcased in the exhibition. The vase is estimated to be from the year 2030 and shows illustrations documenting "the good life 2030".
We believe in people coming together and working towards a more sustainable and regenerative future. We wanted to showcase this hope by portraying the people of 2030 living in the future they made possible.
"When you’re trying in the absence of a vision to build a different system it’s much easier to revert back to current needs and what’s familiar. You need to know where you are going. You need a vision."
Sophie Howe, Future Generations Commissioner for Wales
Services
Graphic design
Credits
Christian Leban. Graphic design
Sophia Stöhr. Graphic design
Tessa S. Huber. Graphic design
More work
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